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1 | | When you plan your message design, you need to focus on the content, not the audience. |
| | A) | True |
| | B) | False |
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2 | | A big help in evaluation of the audience is analyzing demographics. |
| | A) | True |
| | B) | False |
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3 | | If the message is overly complicated, audiences will tune out in frustration. |
| | A) | True |
| | B) | False |
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4 | | The most important part of any message is the middle, after the introduction and before the conclusion. |
| | A) | True |
| | B) | False |
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5 | | Examples of message elements are language, visual color, and layout. |
| | A) | True |
| | B) | False |
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6 | | The relationship between message source and audience is fundamental to the effectiveness and success of the message. |
| | A) | True |
| | B) | False |
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7 | | Since they often eclipse the message content with their energy, dynamic sources are not considered credible. |
| | A) | True |
| | B) | False |
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8 | | Effective messages require adequate time for design, transmittal, and reception by the audience. |
| | A) | True |
| | B) | False |
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9 | | Feedback from the message receiver is called goal response. |
| | A) | True |
| | B) | False |
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10 | | Color, sound and language choices make up message content consists. |
| | A) | True |
| | B) | False |
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