 | Learning Objectives
(See related pages)
Upon completion of Chapter Twenty-two, the student should be able to:
Explain the overall pervasiveness, influence, and potential power of television in society.
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| | | Differentiate between the transmissional and ritual perspectives.
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| | | Describe and exemplify the four-step process of television's causal effect on culture.
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| | | Discuss why Cultivation Analysis can be considered a critical theory of communication.
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