 | Advertising, Public Relations, and Sales Promotions
- How do firms plan and execute advertising campaigns?
- Why do firms advertise, and why do they engage in public relations?
- What appeals do advertisers use to get customers' attention?
- How do firms determine which media to use?
- What legal and ethical issues are of concern to advertisers?
- Why do firms integrate public relations into their IMC strategy?
- How do sales promotions supplement a firm's IMC strategy?
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