Go to the Web site for the Children's Advertising Review Unit (CARU), one of the major selfregulatory bodies for children's advertising, at www.caru.org. Click on the About CARU link and examine the history and activities of CARU. How does this form of regulation complement the more formal regulation of federal and state agencies? Now look under the News and Publications link. Choose one of the press releases and discuss what action CARU took against the identified company or group. What was the main issue in the case?
PR Newswire attempts to provide information for "professional communicators." Visit its Web site at www.prnewswire.com and explore the services and products it has to offer. What would you consider this organization's primary purpose? To whom does PR Newswire address the advertising appeals on its Web site?
