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End of Chapter Video Quiz
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1
The process of customizing or tailoring a product to its specific market segment is called:
A)marketing mix
B)marketing message
C)product branding
D)market segment
E)product positioning
2
The process of using a unique name, design, or symbol to distinguish and differentiate a product is called:
A)product differentiation, marketing message
B)product branding
C)product positioning
D)packaging
E)none of the above
3
The price a typical customer will be willing to pay for a product with a fixed set of quality and features is called the:
A)market price
B)point of equilibrium
C)current value
D)target price
E)sales price
4
The ways and means a company uses to advertise, announce, publicize, and push its products is called:
A)promotional mix
B)promotion
C)advertising
D)sales promotions
E)public relations





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