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Internet Exercises
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P&G's New Marketing Approach

Go to Procter & Gamble's Web site (www.proctergamble.com), click on "News," and then click on "Management Speeches and Perspectives" and read "The Future of Marketing" by Jim Stengel.
  1. What new issues and changes are confronting marketers today?
  2. How is P&G altering its marketing activities to respond to the changes taking place?





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