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Multiple Choice Quiz
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1
The first step international business managers can take in order to learn to live with other cultures is:
A)to learn the language.
B)to visit the country.
C)to realize that other cultures exist which are different from their own.
D)make friends with natives of the country.
2
Strategic technology leveraging is
A)the concept of using external technology to complement rather than substitute for internal technology.
B)obtaining more efficiency from technology by increasing capital investment.
C)using technology to improve a firm's strategy.
D)forming blocs to prevent the poaching of technological ideas and innovations.
3
_____ may be the result of the host government's insistence that foreign investors import only the most modern machinery.
A)Technological dualism
B)High import duties
C)High underemployment
D)Low labor costs
4
To avoid translation errors, the experienced marketer will:
A)employ a bilingual native.
B)use the back-translation approach.
C)consult a good bilingual dictionary.
D)hire a professional translator.
5
Transparency International was founded:
A)by governments interested in making clear who political contributors are.
B)by the World Bank and the United Nations to stop military leaders from suddenly overthrowing governments.
C)to curb corruption.
D)to protect firms from having to obey the home country's laws in another country.





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