 Entrepreneurship David A. Kirby,
University of Surrey, UK
Feature Summary- Coverage: The promotion of entrepreneurship has become, in recent
years, one of the major priorities of most economies and is set to increase
in importance in the 21st century. This text offers a conceptual
outlook towards entrepreneurship and focuses on the process of developing
entrepreneurship. The text has relevance for a wide range of cultural and
economics contexts. Apart from being of interest to entrepreneurship scholars
and educators, it will be of value to policy-makers, nascent entrepreneurs,
the founders of new ventures, the owners of growth businesses and corporate
leaders both in the private or the public sector, wishing to (re) develop
an entrepreneurial culture within their organizations.
- Pedagogical features: Interactive pedagogy is integrated within each
chapter to support the learning process throughout. Each chapter opens with
learning outcomes that illustrate the aims of the chapters. A ‘Pause
for Thought’ feature is integrated within each chapter, encouraging students
to stop and think about issues discussed in the chapter. Learning Style
Activities are found at the close of each chapter to suit varying learning
styles, for example activist, reflector, theorist, pragmatist, encouraging
students to apply their knowledge gained from the chapter. Further pedagogical features in each chapter are listed at the bottom of this page.
- Cases: Real life cases from organizations such as Virgin, the
Body Shop and IKEA serve as useful illustrations and reinforcements of
entrepreneurship in practice.
- Online Resources: Extensive online support with additional teaching
notes, cases and PowerPoint slides for lecturers and self- assessment, case
studies and Internet exercises for students. This comprehensive support compliments
the text and consolidates the learning process.
Each chapter of the book includes: - Learning Outcomes - Learning outcomes identify the key concepts that
you should understand and be able to apply when you have completed the chapter
- Introduction - Each chapter opens with an introduction that sets
the scene for the reader and introduces them to the issues that will be addressed
in the chapter
- Pause for Thought - This feature aims to get readers to think about
the topic under consideration and, in particular, relate it to his/her own
experiences before moving on through the chapter
- Case Study - Case studies are integrated throughout each chapter
to illustrate the main themes of the chapter, allowing you to visualise entrepreneurship
in practice
- Chapter Review - This section briefly reviews and reinforces the
main issues covered in each chapter to ensure that you have acquired a solid
understanding of the key topics
- Quick Revision - These short questions enable you to test your understanding
of the main topics and issues discussed in the chapter.
- Answers to the Quick Revision - Questions are found at the close
of each chapter
- Learning Style Activities - The reader should attempt each of these
learning style activities, not just those that relate to his/her preferred
learning style. This will reinforce the learning as Kolb suggests and help
development of the attributes of the activist and pragmatist
- Reading - Each chapter ends with a full listing of the books and
other sources referred to in the chapter, providing you with an opportunity
to undertake further study and research into topics of interest
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2003 A McGraw-Hill Online Learning Centre