Reviews

‘The first text I have seen which is actually ideal as the core text for any course which introduces students to the subject of entrepreneurship…. The text is written in an engaging style and the pedagogical features are directly aimed at involving the students. The use of the Internet for examples and exercises is a further strong feature of the text.’

Frank Martin, University of Stirling

'Wonderful balance of theory and practical advice which makes it suitable for students and for consultancy clients.  The writing style is lively. The author obviously loves his subject and wants to make other people enthusiastic too – which he does.’

Gilly Wiscarson, Oxford Brookes University

'The use of mini case studies is extremely good for setting the context of each chapter'

Alan Benson, University of Hull.