HelpFeedback
Fahy and Jobber
Information Center
Overview
Feature Summary
Table of Contents
Book Preface
Sample Chapter
About the Authors
Connect
Request Lecturer Copy
Request Password
Buy the Book
Make the Grade!
Get Adobe Reader
Stay e-Lert! Offers an...
Feedback


Student Edition
Instructor Edition
Foundations of Marketing, 4/e
John Fahy, University of Limerick
David Jobber, University of Bradford

ISBN: 0077137019
Copyright year: 2012

Feature Summary


Key Features:
    - This edition takes a more critical perspective to encourage students to engage further with current debate
    - Marketing Spotlight examples at the start of each chapter focus on new trends and innovations in marketing.
    - Marketing in Action offers students excellent and varied examples from brands as diverse as Kellogs, L'oreal, Ikea, Lego and Guinness.
    - Ethical Debate stimulates student discussion about socially responsible practice
    - NEW Social Media boxes have been developed to examine the nature of effective social media marketing
    - 12 new cases, featuring companies, including H&M, Subway, Carlsberg and Rolex
    - Brand new Marketing Showcase videos from companies including BMW and Captain Morgan

To obtain a lecturer login to the Online Learning Centres, ask your local sales representative. If you're a lecturer thinking about adopting this textbook, request a lecturer copy for review.



(c)2012 McGraw-Hill Education Europe
Any use is subject to the Terms of Use and Privacy Notice.
McGraw-Hill Education Europe is one of the many fine businesses of The McGraw-Hill Companies.