Foundations of Marketing Information Center: Overview


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	Student Edition
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Foundations of Marketing, 4/e

John Fahy, University of Limerick
David Jobber, University of Bradford

Overview

The bestselling Foundations of Marketing by John Fahy and David Jobber is back in a fourth edition. It offers comprehensive coverage of the essentials of marketing in a concise and student-friendly format, firmly rooting theory in real marketing practice. With its wealth of captivating examples, concise 12-chapter structure, and characteristic accessible style, it remains the ideal text for students on introductory marketing courses.

To obtain a lecturer login to the Online Learning Centres, ask your local sales representative. If you're a lecturer thinking about adopting this textbook, request a lecturer copy for review.