The new edition of Business Research Methods continues to provide an introduction to the subject for studies who are studying a module or who are completing their research project, dissertation or thesis.

Key features include:

• A balanced coverage of qualitative and quantitative methods means that no matter what approach you choose to use for your project, there are examples and case studies to help guide you through the process.
• Student Research boxes provide an insight into situations and research decisions that students have encountered in real life projects. They contain hints, tips and sometimes questions to help you think through your own project.
• A Running Case Study charts the progression of two student research projects – one qualitative and one quantitative – and shows how the content of each chapter can be used to develop their projects. Thought provoking questions are included in order to help you consider the issues and decisions involved, which you can then apply to your own project.
• Deeper Insight boxes delve further into particular research issues, offering you a detailed description to increase your understanding of these areas.
• Real Life examples put research methods into context, by showing you how they have been applied in real world situations.
• Key terms are in green and bold throughout each chapter and defined in a glossary at the end of the book for your reference.
• A number of exhibits are provided in each chapter to help you visualize the various research models, and to illustrate and summarize important concepts.
• Each chapter includes four categories of discussion questions, each of which encourages readers to review and apply the knowledge acquired from each chapter. The four categories cover the main types of learning used in the book: Terms in review, Making research decisions, From concept to practice and Class discussion.