Business Research Methods Information Center: Table of Contents


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	Student Edition
	Instructor Edition

Business Research Methods, 4/e

Boris F. Blumberg, University of Maastricht, the Netherlands
Donald R. Cooper, Florida Atlantic University, USA
Pamela S. Schindler, Wittenberg University, USA

ISBN: 0077157486
Copyright year: 2014

Part I: Essentials of research

1. The nature of business and management research

2. The research process and proposal

3. Literature review

4. Ethics in business research

Part II: Research approaches

5. Quantitative and qualitative research

6. Sampling strategies

7. Survey research

8. Primary data collection

9. Secondary data and archival sources

10. Content analysis and other qualitative approaches

11. Case studies

12. Experimentation

Part III: Research instruments

13. Fieldwork: Questionnaires and responses

14. Measurement and scales

15. Writing and presenting research outcomes

Part IV: Statistical background (available online in the student centre)

16. Data preparation and description

17. Exploring, displaying and examining data

18. Hypothesis testing

19. Measures of association

20. Multivariate analysis: An overview

21. Qualitative analysis: An overview

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