 | Learning Objectives
(See related pages)
- Define social psychology and attitudes.
- Explain how attitudes are changed through persuasion, and describe how attitudes and behavior influence one another.
- Describe the main principles of social cognition, including schemas, impression formation, attribution, and biases.
- Define social influence and conformity, and describe the factors that influence conformity.
- Define compliance, and describe how the foot-in-the-door technique, the door-in-the-face technique, and other sales tactics lead to compliance.
- Describe Milgram's study of obedience to authority and its results.
- Define prejudice, and describe its relationship to stereotyping and discrimination.
- Explain how prejudice originates and what can be done to minimize its impact.
- Define interpersonal attraction, and describe the factors that contribute to friendship and liking.
- Describe the efforts that have been made to understand love.
- Define aggression, and compare the instinct, frustration-aggression, and observational-learning theories of aggression.
- Define prosocial behavior and altruism, and describe the factors that encourage or hinder bystanders from helping during emergencies.
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