E-Commerce

Chapter 11: Web Site Management

Chapter Objectives



  • Discover how Web sites are positioned in search engines.

  • Recognize why positioning is important to generating site traffic.

  • Determine how keywords are integral to positioning.

  • Realize how good back-end management can lead to a successful e-commerce business.

  • Identify which factors to consider when choosing a server.

  • Find out how database-driven sites customize a visitor’s online experience.

  • Learn what components run online shopping carts.
    • Glencoe Online Learning CenterBusiness Administration HomeProduct InfoSite MapContact Us

    The McGraw-Hill CompaniesGlencoe

    Please read our Terms of Use and Privacy Notice before you explore our Web site. To report a technical problem with this Web site, please contact the Web Producer.