E-Commerce

Chapter 11: Web Site Management

Chapter Practice Tests

Select the best answer for the questions below.

1
_____ refers to the placement of a URL in search engine results.
A)Title event
B)First place
C)Position
D)A hit
2
_____ search engines use automated computer programs to scan Internet databases in search of new Web pages.
A)Crawler-based
B)Position
C)HTML-developed
D)Meta data
3
Every HTML document should have a _____ in the head section of the page code.
A)crawler-based search engine
B)robot
C)title element
D)worm
4
_____ is information about a document contained within a tag.
A)A title event
B)Meta data
C)HTML
D)A directory
5
Automated programs that follow links to visit Web sites on behalf of search engines are called _____.
A)meta tags
B)crawlers
C)worms
D)robots
6
With _____ agreements, companies only pay for qualifying clicks on the destination site.
A)title event
B)pay-per-click
C)pay-for-performance
D)back end management
7
The infrastructure of your online company is also known as _____.
A)back-end management
B)front-end management
C)a business model
D)B2B
8
A _____ is the computer system that gives you access to the Internet.
A)bandwidth
B)robot
C)server
D)query
9
_____ determines the amount of traffic allowed on your site.
A)Bandwidth
B)A robot
C)A server
D)A query
10
A standardized language for requesting information from a database is called _____.
A)XHTML
B)Java
C)DHMTL
D)SQL
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