E-CommerceChapter 15: Advertising for E-CommerceBusinessWeek ActivitiesCareers in E-Commerce Career in Internet Advertising According to the Bureau of Labor Statistics, over 250,000 people work in the advertising industry. Future growth in this field is expected to be strong especially for marketing research analysts, advertising managers, and visual artists. If you are thinking about working in the field of advertising, consider the electronic marketplace. The Internet is a very fast-growing advertising medium and the results are measurable. Using the Internet, starting at BusinessWeek.com, learn more about careers in the electronic advertising industry. Select three specific careers and research them. Find out about the:
Then, imagine you work for a business that sells trendy clothing online. Design an advertisement to promote a new pair of jeans. Be creative – the ad could be for print, for the Web or even for the radio. |  |
