E-Commerce

Chapter 15: Advertising for E-Commerce

Chapter Practice Tests

Select the best answer for the questions below.

1
A _____ is a name, design, symbol or other feature that distinguishes your products and services from those of other companies.
A)brand
B)spider
C)bot
D)trademark
2
The process a business uses to create positive personal relationships is called _____.
A)personalization
B)dynamic relationships
C)sticky content
D)branding
3
Information that entices visitors to stay on a Web site for a long period of time is called _____.
A)dynamic contact
B)sticky content
C)roving content
D)branding
4
The total activity on a Web site is called _____.
A)site traffic
B)traffic pattern
C)traffic count
D)online traffic count
5
The last page viewed as part of a visit is called the _____.
A)last page
B)LVP (last viewed page)
C)exit page
D)unique page
6
E-mail in which the sender's address is forged to appear as if it came from a legitimate source is called _____.
A)spam
B)spoof e-mail
C)brand e-mail
D)opt-in e-mail
7
A _____ is a small graphic designed to promote a product, service, or company.
A)spam
B)spoof
C)brand
D)banner ad
8
When a customer has the opportunity to _____, it means the customer must actually check a box granting permission to be sent a marketing message.
A)opt-in
B)opt-out
C)opt-in-and-out
D)DC-30
9
Digital coupons can also be called _____.
A)online coupons
B)DC-30
C)opt-in-and-out
D)digital decks
10
_____ are online advertisements that automatically open a new browser window.
A)Online coupons
B)Banner ads
C)Interstitials
D)Skyscraper banners
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