Marketing Series: Hospitality & Tourism

Chapter 5: The Tourism Business

Chapter Objectives



  • Identify factors that contribute to the growth of tourism.

  • Discuss the reasons that people travel.

  • Describe the different types of tours.

  • Explain the importance of transportation providers.

  • Identify the different types of transportation.

  • Discuss the impact of the cruise industry.
    • Glencoe Online Learning CenterMarketing HomeProduct InfoSite MapContact Us

    The McGraw-Hill CompaniesGlencoe

    Please read our Terms of Use and Privacy Policy before you explore our Web site. To report a technical problem with this Web site, please contact the Web Producer.