Marketing Series: Hospitality & TourismChapter 6:
Destination MarketingChapter Objectives
Define the term destination. |
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Discuss the concept of seasonality. |
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Identify the classifications of destinations. |
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Describe a destination resort. |
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Identify the various businesses that provide and promote destination tourism. |
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Explain the concept of perishability. |
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Discuss how tourism is distributed. |
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