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Persuasion In The Media Age
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Table of Contents

PART I: CONCEPTS OF PERSUASION
1. Persuasion in the Contemporary Society
2. Theories of Persuasion
3. Persuasion and Ethics in the Media Age
PART II: VARIABLES OF PERSUASION
4. Media Influences on Persuasion
5. The Audience
6. Persuasion and Visual Images
7. Persuasion and Language
8. Persuasion and Culture
9. The Persuasiveness of the Source
10. The Reasoning Process
11. Motivational Appeals
PART III: CONTEXTS AND APPLICATIONS OF PERSUASION
12. Political Persuasion
13. Persuasive Movements
14. Advertising
15. Interpersonal Persuasion
16. Creating Persuasive Presentations
Glossary
References




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