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Marketing: A McGraw-Hill and QUT Custom Publication
Marketing
A McGraw Hill and QUT Custom Publication
Developing New Products and Services

Multiple Choice Quiz





1

A _____ is the marketing term for a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for money or some other unit of value.
A) product
B) market decision
C) market factor
D) utility
E) process



2

Tongue Tinglin' B.B.Q. Sauce is made by Lewis Edibles, Inc. The sauce comes in mild and fiery flavors. It can be purchased singly in a five-ounce box or in a 10-ounce gourmet bottle. Since these are the only versions of this product that are available, this is a description of one of the company's:
A) product class.
B) product category mix.
C) product line.
D) marketing mix.
E) product category.



3

Tongue Tinglin' B.B.Q. Sauce is made by Lewis Edibles, Inc. A five-ounce bottle of mild Tongue Tinglin' B.B.Q. Sauce is an example of a:
A) product item.
B) product type.
C) product class.
D) brand item.
E) product line.



4

Which of the following is the BEST example of a convenience product?
A) a bookcase
B) Marriott hotel reservations
C) Levolor window blinds
D) the principles of marketing text for this class
E) a pair of nail clippers



5

Demeter Fragrance Library caters to women who want a unique scent to which they have some kind of emotional connection. If you are completely unaware of the fact that you can buy scents that smell like lobster, chocolate, gunsmoke, or dirt, then for you, the Demeter fragrances are an example of a(n):
A) shopping good.
B) convenience good.
C) specialty good.
D) unsought good.
E) B2B good.



6

Which of the following is the best example of a nondurable good?
A) cat food
B) shoes
C) insurance
D) DVD player
E) laser surgery



7

Very infrequent purchases and only some comparison shopping are characteristic of the purchasing behavior for a type of consumer good such as burial insurance that a prospective buyer may not initially want. This product would be an example of which goods classification?
A) shopping goods
B) convenience goods
C) specialty goods
D) unsought goods
E) support goods



8

The two classifications of business goods are:
A) services and tangibles.
B) production and support.
C) fixed-position and process.
D) homogeneous and heterogeneous.
E) manufacturing and distributor.



9

With respect to distribution, convenience goods are available:
A) at relatively few outlets.
B) at a large number of selective outlets.
C) by special order from the manufacturer.
D) at a limited number of outlets.
E) on a widespread basis at many outlets.



10

Which of the following is the BEST example of a support good?
A) flour for making bread
B) a business course at a local college or university
C) a kit for building a garden bench
D) a warehouse for storing construction equipment
E) the seats that go into an airplane



11

Installations:
A) are similar to consumer convenience goods.
B) consist of buildings and fixed equipment.
C) are items used in the manufacturing process that become part of the final product.
D) include tools and office equipment.
E) include raw materials and component parts.



12

The terms continuous innovation, dynamically continuous innovation, and discontinuous innovation, are classifications based on:
A) generated sales.
B) production technology.
C) degree of learning required by the consumer.
D) channels of distribution.
E) industry growth.



13

Welch's drinks and juices have been around for many years. The company's introduction of White Grape Peach and Healthy Tropical Sensation fruit juice cocktails would be an example of a:
A) continuous innovation.
B) discontinuous innovation.
C) dynamically continuous innovation.
D) simultaneous innovation.
E) persistent innovation.



14

Imagine a refrigerator connected to the Internet. A Korean manufacturer has developed a refrigerator that lets you surf the Internet, plan meals, send e-mail, check the inventory of the refrigerator without opening the doors, and that also can connect with Web-enhanced microwaves and washers. The LG Internet Refrigerator would be an example of a:
A) continuous innovation.
B) discontinuous innovation.
C) dynamically continuous innovation.
D) symbiotic innovation.
E) simultaneous innovation.



15

There have been pasta sauces on the market for years. These sauces have always required the pasta be precooked before it is mixed with the sauces and other ingredients. The newly developed Prego Pasta Bake Sauce does not require the use of pre-cooked pasta. Prego would most likely promote this product through:
A) personal salespeople.
B) product trials.
C) the implementation of a penetration strategy.
D) advertising how the sauce differs from those currently on the market.
E) concentrating on gaining wide distribution.



16

Demeter Fragrance Library caters to women who want a unique scent to which they have some kind of emotional connection. It makes 150 different scents from Lobster to Leather to Sawdust. One fragrance is called Funeral Home. It began with a blend of fresh white flowers that a supplier had mixed for them. As various employees smelled the mix, one said, "This reminds me of my grandfather's funeral." The company added a touch of candle wax and a new fragrance was born. This use of a lab and employee input is an example of which stage of the new-product process?
A) idea generation.
B) screening and evaluation.
C) business analysis.
D) new-product strategy development.
E) concept testing.



17

Six Sigma is:
A) a means of denoting companies that are completely international in scope.
B) a rating system used to indicate societal responsibility.
C) a highly disciplined process used to develop and deliver near-perfect products.
D) a system used to determine which companies are most efficient at developing and marketing new-products.
E) a grading technique used by environmentalists to determine a company's responsiveness to customer demands for green marketing.



18

Factors such as total market dollars, market growth rate, gross profitability, and cash flow are a part of which stage of the new-product process?
A) idea generation
B) market testing
C) business analysis
D) development
E) commercialization



19

The most expensive stage of the new-product process is:
A) new-product strategy development.
B) screening and generation.
C) business analysis.
D) idea generation.
E) commercialization.



20

A failure fee is a penalty payment:
A) assessed by a retailer to a manufacturer to handle new products that were returned by customers as being defective.
B) a wholesaler makes to a retailer as compensation for sales not made while the product was on the shelf.
C) made by a manufacturer to a retailer for "product demonstration" coupons that were not redeemed by customers during a test market of a new product.
D) a manufacturer makes to a wholesaler as compensation for case lot sales not made to retailers.
E) a manufacturer makes to a retailer as compensation for sales not made while the product was on the shelf.








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Copyright2003 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.