AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO:
1. Realize the importance of the household to marketers in its role as the basic consumption unit for consumer goods in most societies.
2. Understand the concept of the household life cycle (HLC), and know the various stages of that cycle and the relevant marketing implications for using it.
3. Understand how consumption decisions are made within the household unit.
4. Understand the role that households play in child socialization.