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1 | |
Household purchase and consumption behavior is influenced by: |
| | A) | The demographic characteristics of a family |
| | B) | The age, marital status, and the presence of children in a household |
| | C) | The process of making a decision within a household |
| | D) | The individual desires of those in a household |
| | E) | All of the above |
| | F) | None of the Above |
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2 | |
Specifically, family household is defined as: |
| | A) | The presence and number of adults |
| | B) | The type of dwelling of two or more persons |
| | C) | The presence and number of children in a unit of related persons |
| | D) | A units that consists of two or more related persons |
| | E) | None of the Above |
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3 | |
A family consisting of a couple, one or both of whom were previously married, their children, and the children from the previous marriages is called: |
| | A) | Broken family |
| | B) | Melting-pot family |
| | C) | Blended family |
| | D) | Nuclear family |
| | E) | None of the Above |
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4 | |
A household made up of householders who either live alone or with others whom they are not related is called: |
| | A) | A single household |
| | B) | A broken household |
| | C) | A contemporary household |
| | D) | A nonfamily household |
| | E) | None of the Above |
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5 | |
The stage of a household is significant because: |
| | A) | It incorporates the economic stability of the household unit |
| | B) | It determines how many individuals are present in the household |
| | C) | It dictates, to a certain extent, the unique needs of the family unit |
| | D) | It helps define the financial viability as a consumer |
| | E) | None of the Above |
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6 | |
Family decision making is based on: |
| | A) | A process by which decisions that effect more than one person are made |
| | B) | A democratic system where everyone's needs are met |
| | C) | The quality of the information gatherers |
| | D) | The knowledge of the decision maker |
| | E) | None of the Above |
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7 | |
While there are multiple roles in the family purchase process, the final choice is always made by the: |
| | A) | Influencer |
| | B) | Purchaser |
| | C) | User |
| | D) | Decision maker |
| | E) | None of the Above |
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8 | |
In a family decision process, |
| | A) | Each person in a household has an influence in the process |
| | B) | One person may serve in several, if not most, of the roles |
| | C) | The adults are relied upon as experts |
| | D) | The final conclusion is always a joint decision |
| | E) | None of the Above |
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9 | |
The member of the family who initiates the idea of a purchase |
| | A) | Is the one who makes the purchase |
| | B) | Is the one who makes the final choice |
| | C) | Is the one who recognizes a need |
| | D) | Is the one who decides when to buy |
| | E) | None of the Above |
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10 | |
The importance of the roles in the family decision process is based on: |
| | A) | The notion that a formal stage of role specification takes place |
| | B) | The idea that all members have input into the final choice that is made |
| | C) | The notion that the personal characteristics of the family members will be recognized |
| | D) | The notion that different individuals often become involved at different stages of the process |
| | E) | None of the Above |
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11 | |
While there are many different roles in the family decision process, children are typically limited to: |
| | A) | Purchasers |
| | B) | Influencers |
| | C) | Initiators |
| | D) | Decision makers |
| | E) | They are not limited to one role |
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12 | |
Making a group decision is frequently met with disagreements; however, they can be addressed by: |
| | A) | Placing the decision in the hands of the initiator |
| | B) | Always using a bargaining tactics to reach a compromise |
| | C) | Employing a variety of conflict resolution tactics |
| | D) | Providing a environment that is conducive to satisfying all family members |
| | E) | None of the Above |
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13 | |
Consumer socialization is: |
| | A) | The preoperational phase of the decision process that involves referencing the information gatherer |
| | B) | The involvement of a group of individuals who can provide an unbias opinion on circumstance involved in a decision process |
| | C) | The open discussion of consumer issues in an effort to create and facilitate an efficient marketplace |
| | D) | The process by which young people acquire skill, knowledge, and attitudes relevant to their functioning as a consumer |
| | E) | None of the Above |
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14 | |
Modeling, mediation, and instrumental training are all examples of : |
| | A) | Sales representative training programs |
| | B) | Learning theories used in marketing strategy |
| | C) | Motivation theories |
| | D) | Consumer socialization |
| | E) | None of the Above |
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15 | |
Piaget's stages of cognitive development are most helpful to: |
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| | B) | Develop members into specific roles |
| | C) | The consumer socialization of children Appropriately place family members in roles that maximize their utility |
| | D) | Understand the structure and stage of a household |
| | E) | None of the Above |
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