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Internet Exercises
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Chapter 6 Internet Exercises

  1. Prepare a report on the information available on the Internet concerning the percentage of the U.S. population that is in each stage of the household life cycle. Provide the addresses for all sites used.
  2. Visit the Federal Trade Commission (www.ftc.gov) and Better Business Bureau (www.bbb.org) sites. What ethical and legal issues involving marketing to children appear?
  3. Visit one of the sites listed below. Evaluate the effectiveness of the site in terms of marketing to children and the degree to which it represents an ethically sound approach to marketing to children.

    a. www.kelloggs.com
    b. www.fritolay.com
    c. www.warnerbros.com
    d. www.crayola.com
    e. www.nabisco.com
    f. www.barbie.com
  4. Visit one of the sites listed below. Evaluate the effectiveness of the site in terms of marketing to children and the degree to which it represents an ethically sound approach to marketing to children. What ages is it best suited for?

    a. www.surfmonkey.com
    b. www.foxkids.com
    c. www.nick.com
    d. www.cartoonnetwork.com
    e. www.mtv.com
    f. www.disney.com
  5. Find and describe two sites targeting children under six. What is your evaluation of these sites?







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