Take the following problem statement and brainstorm solutions. Be prepared to present your three most "creative" solutions. Problem statement: "Customers too frequently use an airline and fly to a destination only to find out that their luggage has not arrived."
Choose a product and use the checklist method to develop new ideas. Be prepared to state your product and the three most creative ideas generated.
Do you think that the Internet can be a source of advantage for one firm over other firms or do you think that it is a necessity just to be able to compete? Be prepared to justify your answer.
