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Mixed Quiz
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1

The focus group is a poor method for initially screening ideas and concepts.
A)True
B)False
2

Brainstorming is a highly structured process used for generating possible ideas about a problem within a limited time frame through the contributions of participants.
A)True
B)False
3

The big-dream approach requires the entrepreneur to dream about the problem and its solution, thinking small.
A)True
B)False
4

In order to determine customer acceptance, the concept stage of product planning includes testing the refined product idea.
A)True
B)False
5

Not every website needs search capabilities.
A)True
B)False
6

Patents filed with the U.S. Patent Office:
A)frequently suggest other new products.
B)are not the property of the U.S. Government.
C)are disclosed to the public.
D)all of the above.
7

All of the following except _____ is desirable when brainstorming is in process.
A)idea combination and improvement
B)criticism
C)generating a large quantity of ideas
D)"freewheeling"
8

______________________ is a problem-solving technique that begins with group members not knowing the exact nature of the problem.
A)The Gordon method
B)Matrix charting
C)Parameter analysis
D)Free association
9

In the ____________ stage of the product planning and development process, it is appropriate to give product samples to a panel of potential customers.
A)product development stage
B)concept stage
C)idea stage
D)commercialization stage
10

___________________ are a part of front-end website operations.
A)Search capabilities
B)Secure payment features
C)Shopping baskets
D)All of the above





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