Choose a product or technology. Interview five consumers who buy that product and ask them what major problems they have with the product (or what major things they dislike about it). Then ask them to describe the attributes of the "perfect product" that would satisfy all their needs and replace the existing product. Next, interview the representatives of five companies that offer the product and ask them what they believe are the major problems customers experience with their product and to come up with some futuristic solutions.
Obtain a patent of a technology (e.g., go to the patent office website) and come up with 10 creative uses of the technology.
Choose three different products that you might be interested in purchasing and that are sold on the Internet. For each product, visit three websites and go through the process as if you were going to actually purchase the product. Which website was the best? Why? Which was the worst? Why? If you could create the perfect website, what features would it have?
