What are the three most effective advertisements on television? Why are they effective? What are the three least effective advertisements on television? Why are they ineffective? Are they really ineffective if you have been able to recall them?
Define a customer group and then invent a product and come up with a price, promotion, and distribution strategy. Have some fun in coming up with a particularly creative marketing mix.
Segment the class into groups, label those groups, and determine a specific demand that is unique to each group. You may be asked to reveal your market (class) segmentation to the rest of the class and people will have a chance to respond to your classification.
Is market segmentation just a nice way of using "stereotypes" to sell your products? Can people really be classified so easily into groups that share common needs, wants, and demands?
