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Mixed Quiz
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1

The last step in conducting marketing research is to define objectives or purposes.
A)True
B)False
2

Focus groups are a formal method for gathering in-depth marketing information.
A)True
B)False
3

Internal environmental factors include the management team and the venture's company mission.
A)True
B)False
4

If the company operates in a nondifferentiated product market, it is more difficult to charge a high price.
A)True
B)False
5

Marketing plans often fail due to urealistic goals.
A)True
B)False
6

_____________ is an example of collecting primary data.
A)Observation
B)Interviewing
C)Focus groups
D)All of the above
7

___________ is an internal environmental variable.
A)Financial resources
B)Technology
C)Industry demand
D)The economy
8

What is a target market?
A)A group of customers a venture reaches by accident.
B)All consumers who purchase the venture's product.
C)A specific group of potential customers toward which a venture aims its marketing plan.
D)A chain of discount stores.
9

Monitoring ___________ during the implementation of the marketing plan allows the entrepreneur to establish controls on the process.
A)sales data
B)research data
C)consumer data
D)none of the above
10

The ___________ of a marketing plan is sometimes dependent on the solvency of the organization.
A)length
B)success
C)failure
D)all of the above





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