Participate in an online focus group. Then conduct research on the advantages and disadvantages of conducting a focus group online versus a "face-to-face" focus group.
Choose an industry and then use the library or the Internet to find data from secondary sources that will be highly useful in developing a marketing plan.
Find five examples of product advertising (e.g., advertisements cut out of a magazine or recorded on videotape). Bring them to class and be prepared to explain how they fit in with the rest of the marketing mix and which group of customers were being targeted.
Find a marketing strategy that is being used now that you believe will be ineffective. Be prepared to justify your answer.
