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Internet Exercises
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1
http://www.kenworth.com/1000_hom.asp
The Kenworth Truck Company was founded in 1923. It is a division of PACCAR Inc. and is a leading manufacturer of heavy and medium duty trucks. Today this organization has grown to proudly claim an extensive dealer network of more than 290 dealers in the United States and Canada. The main headquarters for this organization can be found in Kirkland, Washington.
After carefully studying this site, prepare a two-page report that responds to the following issues. How does this company address the organizational issue of perception? Explain. Does this firm deal with diversity? If so, how? Indicate how it handles issues concerning diversity. How do women "fit" within this organization? Identify organizational practices that Kenworth could adopt to promote more effective management of diversity issues.
2
http://www.pepsico.com/
PepsiCo is a world leader in convenient foods and beverages, with 2005 revenues of more than $32 billion and more than 157,000 employees. The company consists of Frito-Lay North America, PepsiCo Beverages North America, PepsiCo International and Quaker Foods North America. PepsiCo brands are available in nearly 200 countries and territories and generate sales at the retail level of about $85 billion.
Many of PepsiCo's brand names are more than 100-years-old, but the corporation is relatively young. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998 and PepsiCo merged with The Quaker Oats Company, including Gatorade, in 2001.
PepsiCo’s mission is “To be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.”
Carefully examine the offerings within this Website. Prepare a two-page report identifying your responses to the following questions. Be prepared to share your responses with the class. How does this organization address the layers of diversity within its operations? How does it assist its managers to be better prepared for handling problems connected to diversity issues? Provide some methods to PepsiCo to enable them to better address and prepare for diversity situations. How does this company approach the issue of an aging workforce? Explain.
3
http://www2.coca-cola.com/
For more than a century, the Coca-Cola Company has brought favoured products to its customers. Always poised and ready for innovative changes, this organization has remained a formidable competitor within its industry. Coca-Cola gives the credit for its continuing success to the expertise and dedication of its workers.
Explore this Website. Prepare a two-page report identifying your responses to the following questions. Describe the management philosophy of this organization. Do Coca-Cola's managers possess an internal or external locus of control? Explain. What attitudes do the management and subordinate staff of this organization appears to possess? Discuss the importance of attitude in relation to corporate success.







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