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Survey Research Handbook
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Student Edition
Instructor Edition
The Survey Research Handbook, 3/e
Pamela L. Alreck, Salisbury University
Robert B. Settle, Salisbury University

ISBN: 0072945486
Copyright year: 2004

Brief Contents


PART ONE
Planning and Designing the Survey

  1. Initiating a Survey 3
  2. Planning the Project 26
  3. Designing the Sample 55

PART TWO
Developing Survey Instruments

  1. Composing Questions 89
  2. Creating Item Scales 116
  3. Building Questionnaires 146

PART THREE
Collecting and Processing Data

  1. Self-Administered Surveys 181
  2. Collecting Interview Data 213
  3. Processing the Data 242

PART FOUR
Interpreting and Reporting Results

  1. Describing Data Distributions 269
  2. Measuring Item Interactions 301
  3. Reporting the Information 341

APPENDIX

  1. Conducting Focus Groups 386
  2. Conducting Experiments 403
  3. Presenting Survey Results 420

GLOSSARY 437

INDEX 452

The Survey Research Handbook

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