Pamela L. Alreck,
Salisbury University Robert B. Settle,
Salisbury University
ISBN: 0072945486 Copyright year: 2004
Feature Summary
This text provides clear, concise, understandable explanations of difficult
concepts such as statistical tool selection/employment, and scaling methods.
To aid in student comprehension concepts are explained graphically where
appropriate.
The entire text has been updated to reflect the recent changes
in technology, including computer-aided research methods.
A sample questionnaire
including a wide array of item and scale types is included to guide questionnaire
writers.
The most relevant and effective internal methods and external services
for mail surveys are outlined and clearly explained.
The explanation of statistical
analysis and interpretation is geared to the non-expert and assumes only
the most basic mathematical skills.
Over 300 special exhibits are included
to help you refer quickly and easily to the information you will need to
conduct a survey.
To obtain an instructor login for this Online Learning Center, ask your local sales representative.
If you're an instructor thinking about adopting this textbook, request a free copy for review.
2004 McGraw-Hill Higher Education