Survey Sponsorship and Potential Topics

1. Evaluate survey potential. The same measurement methods are useful for many occupations and needs.
2. Maintain realistic expectations. Survey research is neither impossibly difficult nor precisely definitive.
3. Expect and evaluate errors. Minor mistakes may affect some results, but theyseldom ever invalidate them all.
4. Recognize the potential topics. They indicate what can be measured and suggest ways to obtain information.
5. Allow for other topics. The list provided here isn't all-inclusive, and others might be used productively.
6. Consider suggestions carefully. The methods of measurement identified here are thoroughly tested.