Chapter 1 -- Initiating a Survey

1			Focus group discussions provide qualitative, rather than quantitative data.
			A)	TRUE
			B)	FALSE
2			Experimentation is usually superior to survey research for identifying causality.
			A)	TRUE
			B)	FALSE
3			An expertly and carefully done survey project will usually dictate the decisions in question.
			A)	TRUE
			B)	FALSE
4			Sponsors ordinarily don't have to reveal the specific purposes to which the survey results will be devoted.
			A)	TRUE
			B)	FALSE
5			If respondents are promised anonymity, the researcher should provide only completely unidentifiable individual responses or aggregate data to the sponsor.
			A)	TRUE
			B)	FALSE
6			The history of survey research indicates people are usually keenly aware of the source of the information they apply to decisions.
			A)	TRUE
			B)	FALSE
7			Preferences are often treated as desires that have less drive or energy behind them.
			A)	TRUE
			B)	FALSE
8			Individual intentions or predictions are ordinarily more reliable than they are in the aggregate.
			A)	TRUE
			B)	FALSE
9			Lifestyle is defined by the configuration or pattern of what people believe, do, and own.
			A)	TRUE
			B)	FALSE
10			An opinion leader is one who has special expertise, credibility or experience in the eyes of others.
			A)	TRUE
			B)	FALSE