To appreciate the value and necessity of structured, rather than “open-ended” questions. |
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To know the main characteristics of each of the most common types of scales. |
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To be able to identify and name each scale type by its conventional format and content. |
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To understand the topics or information most commonly measured by each kind of scale. |
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To recognize the type of data each kind of scale yields and their capabilities and limitations. |
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To be capable of selecting effective scale types for common survey measurement tasks. |
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To develop the ability to create efficient, effective scales based on the models depicted here. |