Chapter 5 -- Creating Item Scales

1			A question that asks, "How many blocks did you walk?" is an example of a ________ scale.
			A)	implicit
			B)	explicit
			C)	depicted
2			What kind of scale has the greatest limitations on statistical manipulation?
			A)	Ratio scales
			B)	Nominal scales
			C)	Interval scales
			D)	Ordinal scales
3			The question, "What ONE option do you like the most?" is an example of a ________, ________ question.
			A)	single choice, single response
			B)	single choice, multiple response
			C)	multiple choice, single response
			D)	multiple choice, multiple response
4			About ________ alternatives is usually the maximum for multiple-choice items.
			A)	2 or 3
			B)	5 or 6
			C)	8 or 10
			D)	20 or 30
5			If respondents won't be able to say, in a very precise way, how many times they take some action, a ________ scale might be used effectively.
			A)	ordinal
			B)	forced ranking
			C)	verbal frequency
			D)	comparative
			E)	linear, numeric
6			To measure when something occurs in a fixed sequence of events, a ________ can be used.
			A)	forced ranking
			B)	Likert
			C)	verbal frequency
			D)	ordinal
			E)	comparative
7			The problem of intransitivity is prevalent with ________ scales.
			A)	force ranking
			B)	paired comparison
			C)	comparative
			D)	linear, numeric
			E)	semantic differential
8			With a forced ranking scale, the number of things to be ranked should be less than:
			A)	5
			B)	10
			C)	20
			D)	50
			E)	100
9			To measure simple, dichotomous choices, the most appropriate device would be a ________ scale.
			A)	comparative
			B)	paired comparison
			C)	forced ranking
			D)	linear numeric
			E)	ordinal
10			When one object is to serve as the standard for judging several, comparable objects, a ________ scale would be appropriate.
			A)	paired comparison
			B)	comparative
			C)	forced ranking
			D)	semantic differential
			E)	ordinal
11			Forced rankings are generally ________ powerful than comparative scales.
			A)	more
			B)	less
12			A typical linear, numeric scale yields ________ data.
			A)	nominal
			B)	ordinal
			C)	interval
			D)	ratio
13			Labeling the intermediate points on a scale usually ________ recommended except in special circumstances.
			A)	is
			B)	isn't
14			The measurement device with the quickest, easiest response task is the:
			A)	adjective check list.
			B)	semantic differential scale.
			C)	semantic distance scale.
			D)	multiple rating matrix.
			E)	multiple rating grid.
15			The image scale that yields a profile in the form of discrete, nominal, dichotomous data is the:
			A)	adjective check list.
			B)	semantic differential scale.
			C)	semantic distance scale.
16			What scale requires polar opposite adjectives?
			A)	Adjective check list
			B)	Semantic distance scale
			C)	Semantic differential scale
			D)	Paired comparison scale
			E)	Comparative scale
17			A fixed sum scale provides ________ data.
			A)	nominal
			B)	ordinal
			C)	interval
			D)	ratio
18			A complex, formidable response task is a principal handicap for a:
			A)	linear, numeric scale.
			B)	multiple rating list.
			C)	multiple rating matrix.
			D)	diagram scale.
19			What kind of measurement method would be most appropriate for surveys of very young children?
			A)	Diagram scales
			B)	Implicit scales
			C)	Depicted scales
			D)	Picture scales
			E)	Multiple choice questions
20			There is ________ a single, clear-cut choice of a scale for any given question or information requirement.
			A)	always
			B)	often
			C)	sometimes
			D)	seldom
			E)	never