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Chapter 5 -- Creating Item Scales

1
An implicit scale is one for which the scale already exists in the minds of respondents.
A)TRUE
B)FALSE
2
The response options for depicted scales are always numbers, not words.
A)TRUE
B)FALSE
3
All multiple-choice questions are multiple-response items.
A)TRUE
B)FALSE
4
Multiple-choice items are ideal for responses that fall into individual categories.
A)TRUE
B)FALSE
5
Likert scales are not often used because of their complexity and lack of power.
A)TRUE
B)FALSE
6
Verbal frequency scales measure "how often" something occurs in terms of words, rather than numbers.
A)TRUE
B)FALSE
7
Semantic distance and semantic differential scales are image measurement devices.
A)TRUE
B)FALSE
8
A fixed sum scale measures proportions, rather than absolute values.
A)TRUE
B)FALSE
9
A multiple-rating list is a variation of a linear, numeric scale.
A)TRUE
B)FALSE
10
A multiple-rating list is more complex than a multiple-rating matrix.
A)TRUE
B)FALSE







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