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News Writing and Reporting for Today's Media, 7/e
Student Edition
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Choose a Chapter
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19
Chapter 20
Chapter 21
Chapter 22
Chapter 23
Chapter 24
Chapter 25
Chapter 26
Chapter 27
Review Questions
Exercise 18.1
Exercise 18.2
Exercise 18.3
Exercise 18.4
Exercise 18.5
Exercise 18.6
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News Releases
Review Questions
1
Each day, journalists have to go through a stack of news releases to decide which are worth printing or broadcasting and which are not. What are four factors that determine whether a news release will be used or tossed into the wastebasket?
2
Discuss the phrase "eliminate the fluff."
3
Discuss the "PR-Journalist working relationship."
2007 McGraw-Hill Higher Education
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2007 McGraw-Hill Higher Education