Siebel and CRM
Go to Siebel (www.siebel.com), a
major supplier of CRM software.
Click on "About Siebel" followed by
"Customers and Case Studies." Choose
a product or industry from the pull-down
list that interests you and read a case study about a
company. Then answer the following questions.
What are the problems the company was trying
to solve by using Siebel's CRM software?
In what ways did the CRM software help solve
these problems?
