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Chapter Outline
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International Competitive Strategy

Thinking Strategically about the Future in an Uncertain World
The Competitive Challenge Facing Managers of International Businesses
What Is International Strategy, and Why Is It Important?
Global Strategic Planning
    Why Plan Globally?
    Global Strategic Planning Process
Building Your Global Résumé
Tips from Your Personal Global Mentor
WORLDVIEW
Regional Strategies for Competing Globally
WORLDVIEW
Scenarios: Improving Strategic Planning by Telling Stories
    Strategic Plan Features and Implementation Facilitators
    Kinds of Strategic Plans
    Methods of Planning
    New Directions in Planning
    Summary of the International Planning Process
Analysis of the Competitive Forces
    Is Competitor Assessment New?
    Sources of Information
    Using Competitor Assessment to Look Forward, not Back
    Benchmarking
WORLD VIEW
Using Industrial Espionage to Assess Competitors
Summary
Key Words
Questions
Research Task globalEDGETM.msu.edu
MINICASE 13.1: WAL-MART TAKES ON THE WORLD





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