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| Use the globalEDGE™ site to complete the following exercises: 1. Your company has developed a new product that is expected to achieve high penetration rates in any country where it is introduced regardless of average income. Considering the costs of the product launch, the management team has decided to initially introduce the product only in countries that have a sizable population base. Using the World Population Data Sheet, published by the Population Reference Bureau, you are asked to prepare a preliminary assessment of the top ten countries by population. Since growth opportunities are another major concern, the average population growth rate for each country should be listed for management’s consideration. 2. You are working for a company that is planning to invest in a foreign country. Management has requested a report regarding the attractiveness of alternative countries based on the potential return of foreign direct investment (FDI). Accordingly, the ranking of the top 25 countries in terms of FDI attractiveness is a crucial ingredient for your report. A colleague mentioned a potentially useful tool called the “FDI Confidence Index” which is updated periodically. Find this index and provide additional information regarding how the index is constructed. |