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| Use the globalEDGE™ site to complete the following exercises: 1. Market Potential Indicators (MPI) is an indexing study conducted by the Michigan State University Center for International Business Education and Research (MSU-CIBER) to compare emerging markets on a variety of dimensions. Provide a description of the indicators used for this index. Which of the indicators would have greater importance for a company that markets MP3 players? Considering the MPI rankings, which developing countries would you advise this company to enter first with such a product? 2. The National Retail Federation’s Stores magazine lists the top 250 global retailers ranked by annual sales. This ranking provides economic, demographic, and industry insights on the global marketplace. Locate the ranking and provide a list of the top 10 companies for the latest year available. What is the percentage of Japanese companies on this list of global retailers? |