| cluster analysis | Statistical technique that divides objects into groups so that the objects within each group are similar
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| country screening | Using countries as the basis for market selection
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| environmental scanning | A procedure in which a firm scans the world for changes in the environmental forces that might affect it
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| estimation by analogy | Process of using a market factor that is successful in one market to estimate demand in a similar market
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| market factors | Economic data that correlate highly with market demand for a product
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| market indicators | Economic data used to measure relative market strengths of countries or geographic areas
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| market screening | A version of environmental scanning in which the firm identifies desirable markets by using the environmental forces to eliminate the less desirable markets
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| segment screening | Using market segments as the basis for market selection
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| trade fair | A large exhibition, generally held at the same place and same time periodically, at which companies maintain booths to promote the sale of their products
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| trade mission | A group of businesspeople and/or government officials (state or federal) that visits a market in search of business opportunities
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| trend analysis | Statistical technique by which successive observations of a variable at regular time intervals are analyzed to establish regular patterns that are used for establishing future values
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