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Chapter Outline
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Entry Modes

EBay: An Early Entrant in International Markets
Entering Foreign Markets
    Nonequity Modes of Entry
Building Your Global Résumé
Tips from Your Personal Global Mentor

MINI MNE
Where Will Your Cargo End Up?

    Equity-Based Modes of Entry
Channels of Distribution
International Channel-of-Distribution Members
    Indirect Exporting
    Direct Exporting
WORLDVIEW
Piracy as Product Diffusion

Summary
Key Words
Questions
Research Task globalEDGETM.msu.edu
MINICASE 16.1: METHOD OF ENTRY—THE MCGREW COMPANY







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