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| Use the globalEDGE™ site to complete the following exercises: 1. Your firm is a small international business (IB) consulting services provider that has thus far only had clients based in the United States. However, a recent internal initiative is encouraging the internationalization of your firm. Each IB consultant will be traveling for 50 to 75 percent of all work assignments. In developing your strategic plan for the next five years, you want to analyze future travel patterns. For this analysis, you wish to identify the 25 largest passenger airports in the world. A friend mentions to you that a Web site called Geohive lists this information. Find the list, and identify which countries are represented in this list. Do you see any patterns? 2. Your firm is a large conglomerate, involved in every business sector, that until now has focused exclusively on the domestic market of the United States. However, given a recent economic boom internationally, your firm has decided to assess which countries might be suitable for exporting its many products and services. Your manager recently stated that the five countries you must focus on for this preliminary analysis are Brazil, China, Russia, South Africa, and the United Arab Emirates. A colleague has indicated that a database of Country Market Analysis reports prepared by the WTO International Trade Centre might assist you. Assess the national import profile of each country, and include the following in your report for all five countries: (1) the highest-ranking identifiable category of products or services and (2) the top two countries from which these products or services are currently imported. |