McGraw-Hill OnlineMcGraw-Hill Higher EducationLearning Center
Student Centre | HOME

New Case Studies
Glossary
Marketing Plan
In The News
Self-test Questions
Internet Exercises
Web Links

Jacket
Principles & Practice of Marketing, 3/e
David Jobber, University of Bradford, UK

The internet and On-line marketing

Internet Exercises

What makes a good web site?

Sites to Visit:

Here is a full list of the web-sites covered in these Internet Exercises. Visit a few and see which aspects work well for you and which do not.

Exercise 1:
www.virgin.co.uk
www.gucci.com
www.ikea.com
www.starbucks.com

Exercise 2:
www.shell.com
www.greenpeace.org

Exercise 3:
www.ncc.org.uk
www.consumer.gov.uk

Exercise 4:
www.dti.gov.uk/about/suppliers/foreword.htm
www.marconi.com
www.grouptrade.com/
www.cisco.com

Exercise 5:
www.sonymusic.com
www.umusic.com
www.bertelsmann.com/themes/music/music.cfm
www.bandreg.com
www.getmusic.com
www.metallica.com/news/2000/napfaq.html
www.napster.com

Exercise 6:
www.esomar.nl

Exercise 7:
www.gap.com
www.bananarepublic.com
www.unilever.com/
www.nestle.com/in_your_life/index.html
www.pg.com

Exercise 8:
www.lotuscars.co.uk
www.skoda.co.uk

Exercise 9:
www.thecoca-colacompany.com
www.pepsi.co.uk
www.tango.co.uk
www.ribena.co.uk
www.irn-bru.co.uk
www.lucozade.co.uk

Exercise 10:
www.vodafone.com
www.btcellnet.co.uk

Exercise 11:
www.asa.org.uk
www.itc.org.uk

Exercise 12:
www.mintel.co.uk

Exercise 13:
www.directline.com
www.dell.co.uk

Exercise 15:
www.virgin.co.uk/news/news.jsp

Exercise 16:
www.iceland-shop.co.uk
www.tescodirect.com
www.sainsburys.co.uk

Exercise 17:
www.nike.com
www.reebok.com
www.adidas.com

Exercise 18:
www.waterstones.co.uk
www.borders.com
www.bertelsmann.de
www.whsmith.co.uk
www.amazon.com

Exercise 19:
www.marriott.com
http://careers.marriott.com/extras.asp
www.accor.com

Exercise 20:
www.easyjet.com

Exercise 21:
www.thecoca-colacompany.com