Answer the self-test questions below and then click on 'submit' to send your answers. The test will be marked instantly, so that you can see how well you have done.
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1 | |
Distribution decisions are part of the marketing mix. |
| | A) | True |
| | B) | False |
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2 | |
In making their goods available to consumers, all firms require: |
| | A) | The use of intermediaries |
| | B) | A retail outlet |
| | C) | Specialist distributors |
| | D) | A channel of distribution |
| | E) | Agents or wholesalers |
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3 | |
Firms use marketing intermediaries for the following reasons, except one. Which? |
| | A) | They provide contact and expertise in dealing with customers |
| | B) | They can offer specialist skills in delivering goods as needed |
| | C) | They simplify supply chain management |
| | D) | They usually provide services at higher costs than a manufacturer could |
| | E) | All of the above |
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4 | |
Which of the following is included in a firm's distribution decisions? |
| | A) | The transport and warehousing of goods |
| | B) | Logistics management |
| | C) | Managing intermediaries |
| | D) | How customers access a product or service |
| | E) | All of the above |
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5 | |
An intermediary receives managerial, financial, marketing and technical help from a producer for a fee. This is called: |
| | A) | A vertical marketing system |
| | B) | An exclusive distribution strategy |
| | C) | A franchise arrangement |
| | D) | A conventional marketing channel |
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6 | |
Franchising can occur at which level of the distribution chain? |
| | A) | Wholesaler and retailer |
| | B) | Retailer and retailer |
| | C) | Manufacturer and retailer |
| | D) | Manufacturer and wholesaler |
| | E) | All of the above |
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7 | |
When a firm decides on selective distribution, this means: |
| | A) | The firm distributes only through shops of a certain size |
| | B) | It selects retailers on the basis of their ability to give good service |
| | C) | The firm uses a limited number of outlets in a given area |
| | D) | The firm selects only one wholesaler/retailer in a given area |
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8 | |
In consumer markets with one intermediary level in the distribution channel, the intermediary is typically called: |
| | A) | A wholesaler |
| | B) | A distributor |
| | C) | A retailer |
| | D) | A franchisee |
| | E) | None of the above |
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9 | |
The management of channels involves all but one of the following issues. Which? |
| | A) | Selecting channel members |
| | B) | Conflict management |
| | C) | Training |
| | D) | Motivation |
| | E) | Pricing policy |
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10 | |
Order processing, inventory control, warehousing and material handling, are all components of: |
| | A) | Physical distribution |
| | B) | A just-in-time system |
| | C) | Economic order quantity management |
| | D) | The trade-off between customer service and costs |
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11 | |
Distribution channels for services are usually longer than channels for goods. |
| | A) | True |
| | B) | False |
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12 | |
If a firm's brand image or size means it can command a high degree of co-operation from independent wholesalers/retailers, this is called: |
| | A) | A contractual Vertical Marketing System (VMS) |
| | B) | An obligatory VMS |
| | C) | A corporate VMS |
| | D) | An administered VMS |
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2003 A McGraw-Hill Online Learning Centre