Self-test Questions

Answer the self-test questions below and then click on 'submit' to send your answers. The test will be marked instantly, so that you can see how well you have done.

1		When developing a marketing strategy firms need to be aware of:
			A)	Their own strengths and weaknesses
			B)	Customer needs
			C)	Competition
			D)	All of the above
2		Co-operation, co-existence, conflict and competition are all forms of:
			A)	Strategic alliances
			B)	Strategic withdrawal
			C)	Generic strategy
			D)	Competitive behaviour
3		Firms that create new uses for their products, find new users for their products, or increase the frequency of purchase, are following which stategy?
			A)	Market penetration strategy
			B)	Market development strategy
			C)	Diversification strategy
			D)	Market expansion strategy
4		Organisations with 'hold' objectives often use a(n) .............. This is characterised by the defence of a hitherto unprotected market segment.
			A)	Encirclement strategy
			B)	Strategic withdrawal
			C)	Position defence
			D)	Flanking defence
			E)	Mobile defence
5		When two or more firms enter into a joint venture and licensing agreement, they are carrying out:
			A)	A strategic alliance
			B)	A market leader strategy
			C)	Niche marketing
			D)	A strategic withdrawal
			E)	A strategic focus
6		Firms that use unpredictable price discounts or tactical sales promotions in a few market areas are using which sort of strategy?
			A)	Guerilla attack strategy
			B)	Bypass attack
			C)	Position defence
			D)	Mobile defence
7		A situation in which firms come to an agreement among themselves to limit competition is called:
			A)	Competitive behaviour
			B)	Co-existence
			C)	Collusion
			D)	An oligopoly
			E)	Co-operation
8		Build, hold, harvest and niche are all strategic marketing objectives.
			A)	True
			B)	False
9		Build objectives are best suited to:
			A)	Growth markets
			B)	Hi-tech market segments
			C)	Mature markets
			D)	International markets
10		A firm practicing niche marketing seeks to avoid competitors and pursues small market segments.
			A)	True
			B)	False
11		Firms adopting a 'harvest objective' are generating a positive cash flow in order to:
			A)	Fund selected problem children
			B)	Fund new product development
			C)	Build stars
			D)	All of the above
			E)	None of the above